Patrick.... Moisturise, particularly as you look like an "outdoors" person. Put a rich cream on before you go to bed, so that it can work it's way deep into your skin. Put a light moisture on after shaving, to protect your skin from the "elements". I don't know why, but some men seem to shy away from moisturising (my hubbie included - but he NEEDS it now). It is just like putting deoderant or after shave on. ...... If you don't, your skin will get worse as you get older.